2/6/2024 0 Comments Nifty gateway starbucksInstead of a one-way communication stream, Web3 enables brands to interact with their consumers on a two-way basis. Web3 is digitizing real-world experiences and creating new value for consumers with the help of blockchain networks. Many global brands are already introducing Web3 experiences that utilize NFTs, gamification, and metaverse elements. Interactivity is one of the main characteristics of Web3 technology, allowing users to engage in new brand experiences. Starbucks is introducing its Starbucks Odyssey program, which uses NFTs to provide an innovative Web3 experience for coffee lovers. Blockchain technology is bringing an unprecedented scale of innovation to various sectors, including the food and beverage industry.
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